About us

Who We Are?

Export Management Experts

Roots is an Export Management Company established in KSA in 2019 operating throughout the GCC and MEA region. As a leading provider of Export Management services, we specialize in planning, building and managing new markets which will deliver profitable revenue streams for our clients now and for the future. As a result, Roots provides brand owners and principles with a unique and cost effective solution, which enables them to enter new markets in the MEA region without the costs, risks and delays associated with opening foreign offices and hiring employees. Roots specializes in brand building across various trade channels, including consumables and FMCG products.

Our Missions

Establishing concrete platform of networks connecting brand owners with potentials marketplaces that drives sustainable and profitable growth

Our Vision

Establishing concrete platform of networks connecting brand owners with potentials marketplaces that drives sustainable and profitable growth

Our Values

Accountability

We take ownership and are responsible for our actions ​

Proactivity

We take ownership and are responsible for our actions ​

Unity

We take ownership and are responsible for our actions ​

Our Edges

Multinational corporate standards
Proximity to markets
Global connections
Tiering Distributors Model
GTM & RTM Formulation
Hand’s on & presence in MEA red zones
Where We Are Located?

Our

Board of Advisors

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor

Ammar Aglan

Vice president

Othman Al- Hadi

Chief HR

MUjeeb Hazaa

CEO