##### WHAT DRIVES US

# Mission, Vision, Values

##### WHAT DRIVES US

#### Vision

To be a benchmark in our field with an international reputation for delivering exceptional and innovative services in KSA and throughout the GCC.

#### Mission

To be a trusted and quality-focused services company that serves the future today and delivers customer satisfaction.

##### Values

# Diversity

Bring together people of different backgrounds and capabilities and branch out into diverse investments that make us stronger and help us serve you better.

##### Values

# Respect

Treat everyone with integrity,
show appreciation, and be
open and honest.

##### Values

# Impact

Generate positive contributions
for the benefit of business,
society, and the environment.

##### Values

# Impact

Generate positive contributions
for the benefit of business,
society, and the environment.

##### Values

# Excellence

Strive to perform and deliver
to the highest standards in
everything we do.

##### Values

# Innovation

Promote creativity and pioneer
new solutions across our business
internally and externally.

##### Our People

# Our true
edge.

Our people are behind our reputation, the high quality of our services, and our ability to rapidly respond to the ever-changing market. Specialization, leadership, thinking outside the box, and flexibility are just some of the distinct characteristics our team brings. Even though Nesma United Industries (NUI) has more than 9,000 team members, we succeed in empowering everyone with a sense of ownership and motivating them to excel and take on new challenges. Recognizing unique needs and rewarding the performance of each individual, we have a diverse and inclusive culture and a commitment to ongoing training, learning, and development. Our engineers, technicians, labors, and other professionals are experts in their fields and their work embodies NUI’s values and vision.

##### Growth & Diversification

# Strategy
that builds
the future.

Our consistent growth, established name, and strong position in the Saudi market is rooted in our systematic approach to expansion and diversification. Nesma United Industries (NUI) builds strategies and capitalizes on opportunities by identifying favorable economic conditions and emerging market needs in Saudi Arabia while adopting entrepreneurial approaches and working with local and international suppliers and business partners.

##### Governance

# Transparency
and
commitment.

At Nesma United Industries (NUI), the interests of our partners, suppliers, and clients are at the center of our strategic decisions. We share their expectations for excellent return on their investments and transparency. Corporate governance is the pillar that shapes how we work towards realizing our vision and commitment to addressing stakeholders’ concerns. Our strategic road map is based on an in-depth analysis of the current situation and suitable corporate business structures to sustain our activities. It also projects our path for the future. Over the years, our evolution has followed a planned timetable.
Internally, we benefit from valuable input through a properly structured board of directors and effective management meetings. Because our reputation matters, our affiliates, public and business venture companies, apply strict internal financial controls and comply with stringent reporting and disclosure regulations. We clearly communicate our actions and performance to our stakeholders, in-turn enabling our partners and suppliers to make intelligent and well-informed business decisions.